If a sperm logo gets people upset, imagine what this will do. A fertility clinic in Australia placed an ad in FHM that caused the magazine's pages to stick together. When unstuck, the pages revealed a woman posing in lingerie, along with the line, "Don't waste your sperm." The message being—donate it at the Repromed fertility clinic instead. The agency, Jamshop in Adelaide, says the ad directed men to a Web site, where they were challenged "to see if they had the 'goods' to become an eligible sperm donor." What do you think—a good idea, or just gratuitous wanking from the creatives? Via Work That Matters.