Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Last we checked in with Specsavers, the U.K. optical chain with the fun ads, they were celebrating their 25th birthday with a sperm-themed spot. Now, they've moved on to UFOs. You'll be happy, I'm sure, to hear that they're returning to their original slogan ("Should've gone to Specsavers") in this new spot, in which aliens bully a defenseless, near-blind farmer into getting new glasses. Not very effectively, though, since he can't really see what they're writing in his crops.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in