From Special K to Kommerce

Gutierrez_1There’s something about having a guy from Kellogg’s as potential commerce secretary of our great nation that makes us giggle a bit, like a kid who has a sugar-high from scarfing down too many Chocolate Chip Cookie Dough Pop-Tarts after school.

Don’t get AdFreak wrong, Carlos Gutierrez is a great success story: fleeing Cuba and selling cereal from a van in Mexico on the long road toward becoming head of Kellogg’s. (Plus, we know that many of Kellogg’s products are part of a complete breakfast, though in our heart of hearts we’ll always be a tad suspicious about Froot Loops.)

But when we think of cabinet members who hail from corporate America, we think more of people like former treasury secretary Paul O’Neill, who was chief of Alcoa for more than a decade before heading to Washington. At Alcoa they have refineries, and they smelt things; at Kellogg’s, they make Frosted Mini-Wheats. We’re sure Gutierrez will do a great job, but you get the picture.

—Posted by Catharine P. Taylor