Sony’s new ‘Foam City’ ad isn’t the ‘Balls’

When advertisers find creative success, it’s hard to stop them before they go back to the well too often. Sony had a certifiable hit with a cool Bravia commercial showing thousands of balls teeming down a San Francisco street. Then, it followed up with a so-so paint effort. Now, it’s officially jumped the shark with foam (above). I guess the ad has something to do with cameras. PSFK is none too impressed, that’s for sure. It calls the spot “all froth,” even after Sony flew one of its contributors out to the shoot, as if it were a movie set. Maybe Sony should hire Christo for its next commercial.

—Posted by Brian Morrissey