Sony's new 'Foam City' ad isn't the 'Balls'

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When advertisers find creative success, it’s hard to stop them before they go back to the well too often. Sony had a certifiable hit with a cool Bravia commercial showing thousands of balls teeming down a San Francisco street. Then, it followed up with a so-so paint effort. Now, it’s officially jumped the shark with foam (above). I guess the ad has something to do with cameras. PSFK is none too impressed, that’s for sure.

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