Sony packs company ethos into 90 seconds

Director Noam Murro throws everything but the kitchen sink into this epic 90-second cinema spot from 180LA that takes us through the four worlds of Sony: electronics, music, film and games. The fifth might be bankruptcy, as this clip clearly cost serious coin. There's no denying it's visually impressive and probably causes seizures and orgasms when viewed on the big screen. I think our young hero may have bought some drugs in that alley.