Sony camera ad features competitor’s shot

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Never let the truth get in the way of a good ad (or even a mediocre one). That’s a lesson Sony has obviously taken to heart with a new magazine spread for its A700 DSLR camera. The headline—“In photography, timing is everything”—is paid off with a dramatic leopard-versus-baboon showdown photo. Over on the CNet blogs, Gordon Haff recognized the iconic shot (or at least its more famous cousin from a different frame) and did some research.

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