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First, TiVo started offering ads on its main menu. Now, the company is giving advertisers the chance to grab the attention of fans of the fast-forward function. Its latest software release—due in March—will feature a fast-forward billboard that will appear in the form of graphics as users zip through TV spots. As TiVo’s Kimber Sterling described it to Adweek back in September, it will be "an opportunity for the advertiser to create a speed bump to get another chance to bring the person back into the commercial."
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