Snickers finds a rival Web site unappetizing

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Snickers has a fun new campaign out, "Snacklish," which our sister site BrandFreak wrote about earlier today. Trouble is, the microsite extension at Snickers.com is rather dull. That's too bad. Thankfully, when that happens, others will build the microsite your campaign deserves. The folks at Poke New York did just that last week with Snckrz.com, a make-your-own-logo site that caused a bit of buzz on Twitter and blogs. Users can create their own goofy "Snacklish" words in the style of the Snickers logo.

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