Snapple story hard to swallow

Sometimes, ad agencies get so giddy at the prospect of new business, they’re inclined to believe Web gags like this story, which is being passed around via e-mail. The “writers” at the site, which calls itself The Bentinel, went so far as to “quote” Snapple’s vp of marketing resources, Steve Jarmon, who tells AdFreak he never spoke to any such publication and certainly didn’t dump on his company’s advertising. “We’re ecstatic about our campaign,” Jarmon says.