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Although its youth-targeted "Truth" anti-smoking ads are better known, American Legacy also has an "Ex" initiative, designed to convert adults who smoke into ex-smokers. GSD&M Idea City has a couple of new "Ex" spots airing now, including the one above, in which a shopkeeper takes an uninvited spin in a delivery truck on his cigarette break because he so intensely equates driving with smoking. A couple of knee-jerk reactions: 1) The guy's got a bad haircut.
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