Smoke From Outback Billboard Prompts Calls to 911

Wood-burning grill looks a bit too real

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Billboards are on fire these days. Metaphorically, at least. In Ohio, a children's hospital sign was removed for being blasphemous (or something), and two churches used billboards to debate sexual orientation about 60 feet closer to God. In Wisconsin, a Grim Reaper scythed Packers fans. Now, Outback Steakhouse brings the heat with a sign on I-85 in Norcross, Ga., touting its wood-fire grilled steaks. Several motorists called 911 to report that the billboard had caught fire.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in