Smart Cars Are Like Skateboards: Lots of Fun for Two

Pro skaters share a board in nifty U.K. ad

Professional freestyle skaters Kilian Martin and Alfredo Urbon share a board for this visually engaging Smart car ad, from agencies AMV BBDO and Weapon7 and director Ben Newman of Pulse Films. The car's a two-seater, so the connection here is pretty obvious. And the Martin/Urbon pairing features some cool street longboarding, which I haven't seen since SK8-TV was still on the air. Could've done without the crappy remix of "You Rascal You," though. It sounds like a 45 that was playing at 33⅓.

Making-of video and full credits below.

CLIENT: Smart U.K.
AGENCY: AMV BBDO
AGENCY: Weapon7
CREATIVE: Anthony McGinty
CREATIVE: Jason Cascarina
PRODUCTION: Pulse Films
DIRECTOR: Ben Newman
DIRECTOR OF PHOTOGRAPHY: Steve Annis
PRODUCER: Oliver Roksill
POST PRODUCTION: The Mill London
EDITING COMPANY: Family Editing
MUSIC: Hanni El Khatib, You Rascal You
SOUND: Factory
AGENCY PRODUCER (AMV BBDO): Adam Walker
EDITOR: Tom Grove Carter