Sluts are under siege, but condom maker Sir Richard's isn't going to stand idly by and watch it happen. Sir Richard's is fighting back with a new site, SlutsUnite.org, where you can take the "Sluts Unite" oath and grab any of 24 slutty avatars, free of charge, to show solidarity with the cause. "Sluts Unite is a sex-positive movement that brings people together who believe in tolerance, acceptance and personal freedom," the site says. "It is our goal to take what was intended to be a hateful, derogatory word and change it into something positive through the power of the collective." The campaign is by ad agency TDA_Boulder, which is also part owner of Sir Richard's. Use the "Married to a Slut" avatar with caution.
Get Adweek's AdFreak Newsletter in your Inbox
Today's highs and lows of creativity