Male chicks are adorable, majestic, tragically doomed waste products in this student-created ad that PETA loved enough to turn into an official spot.
German director Djawid Hakimyar tells AdFreak the story behind this Easter-themed spec ad that he and his fellow film school students created and donated to the anti-cruelty organization:
"We rescued three male chicks from a hatchery in Germany. Usually they would have been killed by a grinder or gas. We shot just half an hour with them on a farm with a Phantom Flex camera and a blue-screen background. The three little male chicks now live free on this small farm.
"After we finished the 'Flying Chicks' ad, we showed it to PETA and they loved our work. We and the Filmakademie Baden-Wuerttemberg donated the ad to PETA and they will spread it in a couple of days on the Internet."
Production Company: Filmakademie Baden-Wuerttemberg
Scriptwriter, Director: Djawid Hakimyar
Producer: Dominko Gudelj
Director of Photography: Simon Drescher
Editor: Henning Nolte
Music: Schnack Music Manufacture
Supported by: Leithaus Filmproduktion, LBBW-Stiftung, Der Sonnenhof, Dedo Weigert Film
Presented by: PETA Deutschland e.V.