Slow down, you move too fast, says lottery

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Three new Minnesota Lottery spots from Colle + McVoy (see them here, here and here) tout a new long-playing game, and show people expressing their jubilation in … agonizingly … super … slow … motion. The librarian’s swingin’ earrings are cool, though. They go back … and … forth … and … back … and … forth … and … back … and … actually, they’re not so cool. These ads are pretty tiresome, in fact (kind of like this post). The Xbox ads we posted yesterday had super-slo-mo footage, too. Is it making a comeback? Let’sspeedthingsup,ok?

—Posted by David Gianatasio