Slip Into Underpantones, Underpants That Come in Pantone Colors

Impress your nerdificant other

South African design agency Mark recently mocked up some Underpantones—underwear that come in various Pantone colors. They're intended for both men and women, and each pack is helpfully labeled with the color's swatch number. Some are hailing Underpantones as wonderful social commentary, in that they call attention to just how overexposured the Pantone brand is becoming—sort of like the Helvetica font, post-documentary. On the other hand (or cheek), making a Pantone product isn't a terribly effective way to thumb one's nose at all those charlatans making Pantone products. I do want to see someone in a pair of Pantoneloons next, though. More images below. Via PSFK.