Sling TV Users Are Slingers, but Definitely Not Swingers, in Ads From The Martin Agency

Two couples meet up for a night of adult fun. They're into options and freedom, without all the commitments. And video's involved. But they're not swingers. Far from it, as we learn in the ad below: [kickout id="1"] That's right, they're Slingers, touting the choice and low prices of Sling TV in the OTT streaming service's first campaign from The Martin Agency, its new agency of record. Sling sounds like swing. That's the joke. For some it's hahaha! For others, heh. We'd rate this particular commercial somewhere in between—heh heh—thanks to crisp acting and direction that recalls Martin's work for Geico. "Our goal is to position Sling TV as the solution that gives customers choice and control in a world where traditional pay-TV pain points like high prices, useless channels and terrible customer service are all too common," says Colleen Sugarman, the company's head of marketing. Here's a billboard for folks who like to Sling/swing, outdoors: "We're competing for attention not just with our client's competitors, but with everything people are consuming as content," says agency creative chief Karen Costello. "The cheeky misdirect and play on the name is super sticky and a great way for Sling TV to be part of the conversation about TV 'lifestyle' viewing options." For an encore, maybe they could invite Danny Trejo to swing by. Now that would be a party! CREDITS Client: Sling TV EVP & Group President of SlingTV: Warren Schlichting CMO: Colleen Sugarman Associate Creative Director: Sam Keasler General Manager, Domestic Brand: Mike Ribero Lead Creative Producer: Rebecca Luccitti Brand Manager: David Scheur Agency: The Martin Agency Chief Creative Officer: Karen Costello EVP, Executive Creative Director: Jerry Hoak SVP, Creative Director: Sean Riley Senior Copywriter: Ken Marcus SVP, Executive Producer: Brett Alexander Associate Producer: Lauren Galanides Junior Producer: Nicolette Steele Senior VP, Director of Business Affairs: Kerry Berkbigler Ayers Business Affairs Supervisor: Suzanne Wieringo Senior Financial Affairs Manager: Amy Trenz EVP, Managing Director Account Mgmt: Chris Mumford Account Supervisor: Allison Hensley Account Executive: Allie Waller VP/Director, Account Leadership Ops: Sandra Snead Financial Account Supervisor: Monica Cox Senior Content Creator: Ari Sneider Senior VP, Group Planning Director: Matt Mattox VP/Planner Director, UX Strategy: Taylor Wiegert Art Director: Rushil Nadkarni Copywriter: Molly Burke Senior Digital Producer: Andrew Bailey Associate Digital Producer: Shaun Roach Art Director, Digital Design: Lauren Erickson Senior Designer: Todd Hippensteel Senior Content Producer: Dwight Loew Production Production Company: Radical Media Director: Steve Miller Director of Photography: Bryan Newman Line Producer: Megan Miller Editorial Editorial Company: Cut & Run Editor: Frank Effron Assistant Editor: Eli Beck-Gifford Editorial Producer: Brian Mulvey Animation & Graphics Animation Company: King & Country Animation Producer: Brandon Stevenson & Brian Butcher Creative Director: Efrain Montanez Finishing Finishing Company: Running with Scissors Flame Artist: Chris Hagen Finishing Assistant: Paul Wiederholt Finishing Producer: DeeDee Ray Color Colorist: Fergus McCall Color Producer: Evan Bauer Remote Color Facility: The Mill NY Sound Audio Post Facility: Rainmaker Producer: Clinton Spell Sound Designer and Mixer: Jeff McManus

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Sling TV Users Are Slingers, but Definitely Not Swingers, in Ads From The Martin Agency

First work from the brand's new AOR

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