Here’s one of the more intriguing pro-bono campaigns we’ve seen. Duval Guillaume in Belgium set out to raise awareness about the cruelty of pig castration. Instead of doing your typical campaign, they create a rock band called Pigs in Pain and released a song featuring samples of actual piglets screaming. (It’s remarkably catchy, in spite of that.) They promoted the song at first without connecting it to the campaign; last week they revealed the source. Look for it on iTunes next week. It’s certainly more creative than most of what PETA comes up with.
—Posted by Tim Nudd