Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Sure, most Super Bowl ads feel like they're just a bunch of bull, but that's the literal and likable truth of Chevrolet's game day ad for the Silverado.
"Romance" puts a lighthearted spin on the Silverado's ongoing campaign from Leo Burnett Detroit and voiced by John Cusack. We see a Silverado owner carting his "very eligible bachelor" bull over long distances and into the company of a veritable heifer harem.
Less self-serious than some of the campaign's earlier installments, this spot should win over a fair share of Super Bowl viewers, especially those eagle-eyed enough to notice the "hot sausage" sign spotted en route to the livestock's romantic rendezvous.
For many more updates on this year's Super Bowl advertisers, be sure to follow Adweek's
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in