Sign of the times at Russia's Millionaire Fair

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It's been only four years since the first Millionaire Fair in Moscow, and already we're getting nostalgic for those heady early years of petrodollar excess, as falling oil prices and the global economic crisis take their toll on Russia. This year's fair, a three-day testament to hyper-luxury "must-haves" like diamond-encrusted hubcaps, wrapped up on Nov. 30 with a thud, as men in suits and women in gowns searched the exhibition hall for any hint of the Laurent-Perrier champagne that flowed so freely in previous years.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in