Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Douglas Coupland, author of the zeitgeisty 1991 novel Generation X, has a new book out in Canada and the U.K. called Generation A. It's set for a U.S. release in November. Crush in Toronto made three short promo films to get the word out. "10 Questions for Douglas Coupland," above, finds the author discussing bees, TV news, storytelling and whatnot in a sterile white room with ambient music playing on the soundtrack. There are some satirical ads thrown in, too, and clips of various Channel 3 news teams.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in