Short Film About Bodybuilder Suddenly Becomes an Ad

Meet Phill Pace, a guy who eats a lot

Here's an odd little number from Droga5 in Sydney, Australia. It starts off like a mini documentary about a bodybuilder, and is narrated by his girlfriend. By the end, it takes a quick left turn that the viewer certainly isn't expecting. Judging by the YouTube comments, some of them profanely dismissive, the ending spoils the clip for some people. How about you?