Shakira, whose last World Cup theme song practically conquered the planet, is back and hoping to dominate again as the games shift closer to home.
The Colombian singer, responsible for 2010's astoundingly popular tournament track "Waka Waka," has now teamed up with yogurt brand Activia to deliver "La La La" in celebration of this year's World Cup in Brazil. The song is also a benefit for the UN's anti-hunger group, the World Food Programme.
The video has racked up more than 50 million views in a week, possibly putting it on pace to someday match the staggering 668 million views on "Waka Waka." It appears to be getting a better reception than the first theme song for the 2014 games, Pitbull's collaboration with J Lo and Brazilian singer Claudia Leitte, "We Are One," which has only 20 million views since launching in April, and a much worse like-to-dislike ratio on YouTube.
Some critics derided "We Are One" for reinforcing stereotypes of Brazil and for too prominently focusing on non-Brazilian talent. Others pointedly asked for "Waka Waka" back.
Not everyone is convinced the new tune addresses all those complaints, but it does feature Brazilian musician Carlinhos Brown, along with soccer stars like Argentina's Lionel Messi and Brazil's Neymar da Silva Santos Jr. And, of course, there's the obligatory spectacle of a characteristically whirling and wiggling Shakira.
French musician and director Woodkid, meanwhile, has called out the visual style, claiming similarity to the 2011 video for his song "Iron."
Whether Shakira's song itself is good is another question, one we'll leave up to you to decide. If you plan to watch the games, chances are good this won't be the last time you hear it.