Sex addiction can mess up your advertising

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The Showtime series Californication gets this week’s prize for most inopportune tagline. Given David Duchovny’s trip to rehab for sex addiction, the line "He’s in way too deep" could refer more to his troubles than his character’s. And considering the nature of the show, some viewers have even been left to wonder if the rehab thing is a PR gambit by Showtime ahead of Californication‘s second season. (That seems unlikely, but Showtime has posted a video to its YouTube channel titled "Are

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