Seth MacFarlane's hot and juicy pre-roll ads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Everyone bitches about pre-roll, but nobody does much about it. Interactive shops complain that repurposed TV spots, particularly :30s, just don’t work. But maybe there’s hope yet for pre-rolls, so long as they’re not made by agencies. As part of his deal with Burger King (which Rebecca wrote about earlier), Family Guy creator Seth MacFarlane is crafting his own intro messages to his animated shorts. The first few episodes of his Cavalcade of Cartoon Comedy show the King bursting through a screen while a tribe pursues him with blow darts and spears.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in