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Seth Godin, the sound-bite-friendly former Yahoo! exec and author of Unleashing the Ideavirus, has consumers pegged when it comes to tech gear. Delivering the keynote speech this morning at the Word of Mouth Marketing Association conference in New York, he explained that early adopters are people who subscribed to TiVo when it came out and now are busy downloading stuff to their Linux machines. Laggards, on the other hand, “are the people who still have a ‘12’ flashing on their VCR.”
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