Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It’s pretty rare when the remake of a great movie surpasses the original. More often, we’re used to seeing remakes flounder in the paths of their predecessors. (Think Tim Burton’s Planet of the Apes, for one.)
So why the heck does Hollywood have so many remakes on the stove?
It’s not enough that moviegoers are being inundated with ads for Flight of the Phoenix, a remake of Robert Aldrich’s 1965 classic that’s being released today. Next year, we’re gonna see a spate of unoriginal flicks “inspired” by their predecessors—which not only include earlier films, but also books that have already been made into motion pictures.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in