See the Crazy Thai Whisky Ad That DigitasLBi’s Ronald Ng Has Been Trying to Beat for 20 Years

Along with his two other favorite ads ever

Lots of advertising creatives have that one commercial that haunts them, the one that excited and inspired them in their formative years—and that they’ve been trying to match in their own career ever since.

For Ronald Ng, chief creative officer for North America at DigitasLBi, it’s a tremendously entertaining and exceedingly loopy 1997 spot by Ogilvy & Mather Bangkok for Black Cat Whisky. It’s an almost indescribable two-minute production—but Ng explains his love for it in our latest “Best Ads Ever” video.

In the video above, Ng also reveals his other two favorite ads of all time. He takes us through DigitasLBi’s interesting Whirlpool campaign. And he explains why his mom has been an inspiration—not just at home but for his work life, too.

Below, check out full versions of all four ads mentioned in the piece.