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Most of the brand talk around 9/11 this year was about marketers doing it wrong. But DDB New York and the New York City Ballet quietly did it right with a wonderful tribute called "New Beginnings," intended as a testament to the resilience of the human spirit and a tribute to the future of the city.
The video shows NYCB principal dancers Maria Kowroski and Ask la Cour performing on the 57th-floor terrace of Four World Trade Center in lower Manhattan.
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