See Microsoft's Jaw-Dropping Promo for Its 4K Gaming Console

Ayzenberg Group pushes the Xbox One X

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It’s been known cryptically as “Project Scorpio,” like something out of a Bond flick, for the past year. But at last week’s E3 convention in Los Angeles, Microsoft finally dropped the veil from its newest product, officially dubbed Xbox One X, a 4K gaming system that’s being touted as “the most powerful console ever made.”

It goes on sale in November, priced at $500, with specs that include a liquid-cooled vapor chamber, six teraflops and 326 gigs of memory bandwidth.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in