Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
These are a couple of years old, but new to us—some amazing, beautifully simple print ads for a bookstore in Brazil. Delightful idea, gorgeous execution. It's stuff like this that makes people fall in love with advertising and want to work in the industry. Agency: Lápisraro Comunicação. Full credits below. Via @Brilliant_Ads, which is doing a Twitter countdown of 100 great ads through the end of the year.
CREDITS
Client: Corre Cutia Bookstore
Agency: Lápisraro Comunicação, Belo Horizonte, Brazil
Creative Directors: Carla Madeira, Cristina Cortez
Art Director: Francisco Valle
Copywriter: Gustavo Costa
Illustrator: Francisco Valle
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in