Second Lovely Ad for the iPhone 5C Suggests You Might Want to Play With It Instead of Eating It

But still a candyland

Say what you will about the iPhone 5C—the ads for it are gorgeous and bubbly. Apple this afternoon released the second 5C spot in the space of three days, this one a 55-second jaunt through another candyland. It's not quite as chocolatey as the first, but then, this spot focuses a bit more on what's inside the thing—not just on the edible polycarbonate exterior.