Ad agency Sponge in Chicago is out with some new Sears Optical spots. Earlier ads, like the very amusing "Raccoon," trended a little dark. Now, they're going for more lighthearted and goofy. "Taxi," posted below, is humorous enough, and "Haircut," posted after the jump, features the kind of scenario that could kick off the conflict in any modern sitcom. The ads aren't bad, but hopefully they get back to more sinister stuff soon. They could attempt a "Don't tase me, bro" gag, for starters.