Sealy Is Eager to Make You Happy … in Bed

Sealy introduced its new campaign from Leo Burnett in February. The fabulous tagline, "Whatever you do in bed, Sealy supports it," was tailor-made for raunchy fun—and even, if they wanted to go there, for taking a stand on social issues, particularly those regarding alternate sexuality. The commercials didn't really make good on that potential, choosing to show things like tossing coats on beds during parties, jumping on beds, and heterosexual couples who'd just gone at it.