Scottish rockers just say no to U.S. ads

FranzFranz Ferdinand has lent its music to all sorts of ad campaigns around the world: for Tennent’s lager in Scotland, mobile phones in Italy, an MP3 player in Japan. But the Glasgow, Scotland, band is drawing a line at the U.S. market, having reportedly turned down an offer to sell a song to a mystery American company for a $50 million ad campaign. “We’d have been completely surrendering if we had done that,” frontman Alex Kapranos tells The Scotsman. “We’d be lost. You can just tell with stuff like that—you can tell when you’re doing something bad. We probably hacked off quite a few people by not doing it. But as ourselves we felt a lot better about it.” He goes on: “It would have meant we sold four times as many copies of the [new] album, just from the extra exposure it would have got. But the advert meant we had to completely surrender all of our identity and integrity to this product that was being advertised.” It seems a little weird to be willing to sell out only if the paycheck is relatively small. And who was the company anyway? “It wasn’t … Coca Cola or anything like that,” says Kapranos. “It was just a thing that needed some music associated with it.”

—Posted by Tim Nudd