Scotland overpays for new tourism slogan

Scotland
And the crowd goes mild for Scotland, which just spent £125,000 to come up with the new tourism catchphrase … “Welcome to Scotland.” The Daily Record newspaper moans that “top advertising brains” are responsible for the groundbreaking motto. Said one politician: “It sounds more like a road sign at Berwick than it does a must-do invitation to visit our country.” The Scots had been using the line “The best small country in the world” (take that, Luxembourg). “Welcome to Scotland” did beat out “The home of Europe’s fastest growing life sciences community,” but that’s not saying much. They could have just put up Sean Connery’s picture and saved themselves a lot of brainstorming. Just make sure it’s this picture, not this one.

—Posted by David Kiefaber