Scorn for all mankind is good for business

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Most up-and-coming Web 2.0 companies want a write-up in TechCrunch that will catapult them to fortune. Sometimes happens. But for budding media giant Someecards.com, we like to believe it began with our write-up on AdFreak last May. The site is the brainchild of Avenue A/Razorfish creative Brook Lundy and some pals. Brook burnished his comedy credentials by working on ShaveEverywhere.com at Tribal DDB. For Someecards, they wanted to create messages they’d want to send around, and came up with an astounding 1,900 offerings, including some immortal ones, like “I will love you no matter how dissimilar our tax brackets are.” The site works with its hilarious copy and ridiculous clip art. The site has done well—really well, to the tune of 1.4 million visitors last month and a burgeoning Twitter following. Lundy has now left Avenue A/Razorfish, and he his partners have taken $350,000 in seed money to make a go of it as a business. Awesome. “I’ve actually panicked a few times that we’ll run out of clip art, but we haven’t,” he says. Next up: improving the user interface, adding features like embedding, commenting and saving favorites. As for the ensuing write-up in TechCrunch, Lundy says, “I was like, what’s TechCrunch?”

—Posted by Brian Morrissey