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Most up-and-coming Web 2.0 companies want a write-up in TechCrunch that will catapult them to fortune. Sometimes happens. But for budding media giant Someecards.com, we like to believe it began with our write-up on AdFreak last May. The site is the brainchild of Avenue A/Razorfish creative Brook Lundy and some pals. Brook burnished his comedy credentials by working on ShaveEverywhere.com at Tribal DDB. For Someecards, they wanted to create messages they’d want to send around, and came up with an astounding 1,900 offerings, including some immortal ones, like “I will love you no matter how dissimilar our tax brackets are.”
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