Saving on Insurance in England Will Make You Want to Run With the Cats

Because there are no wolves

Call out the cat herders! A bunch of kitties stampede down the streets of Croydon, England, in Mother's new spot for MoneySuperMarket. "Bill here just saved £304 on his car insurance at MoneySuperMarket and now feels so good he thinks he can run with wolves,” the narrator explains, before noting almost apologetically, “There are no wolves in Croydon." So, the guy runs with the neighborhood cats instead. That's about it. The client tells The Drum it was seeking to maintain "a more British look and feel to the campaign," which certainly holds true for the visuals, though it makes the choice of music, the very American "Oh What a Beautiful Morning," from Oklahoma, feel out of place. The concept starts strong but doesn’t prove to be particularly memorable in its payoff, especially when there are so many feline-themed ads—and spots with swarming creatures of all sorts—it'd take nine lives just to watch them all. Credits after the jump.

CREDITS:

CLIENT:  Money Supermarket

AGENCY:  Mother London

CREATIVE DIRECTORS: Larry Seftel and David Day

TV PRODUCER: James Turnham

PRODUCTION CO & CITY:  Biscuit UK (London)

MD: Shawn Lacy

EXEC PRODUCER:  Orlando Wood, Colleen O’ Donnell

HEAD OF PRODUCTION: Rachel Glaub

PRODUCER: Kwok Man Yau

DIRECTOR: Jeff Low

DIRECTOR OF PHOTOGRAPHY:  Angus Hudson

EDITING COMPANY:  Final Cut

EDITOR (OFF LINE):  Ed Cheesman

POST PRODUCTION: The Mill