Social Media Agony, SapientNitro Edition

Shop keeps digging by deleting Facebook comments

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It's time for your social-media catastrophe of the week. This one comes courtesy of ad agency SapientNitro, and is essentially a two-parter. What happened was: The agency posted a hilariously bad self-promotional music video on Facebook. (It's posted below. Sample lyrics: "Yeah, I work at Sapient and I'm an Idea Engineer/Dare to dream, no stopping'/Yeah, we're rocking'/Idea Engineers." This is followed by blisteringly lame guitar solo.) So, that was bad. But then it got lots worse.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in