Samsung's Galaxy Note: So Easy, an Elephant Can Do It!

A tap of the trunk, and you're on your way

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Samsung swears up and down that no postproduction voodoo magic was performed on this footage of an elephant (named Peter, by way of introduction) playing with a Samsung Galaxy Note. Assuming they're not full of crap, the clip (1.5 million YouTube views and counting since Monday) proves how responsive the Note's touchscreen is, and how easy it is to use. And even if it is fake, it's hard to not be charmed by that elephant.

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