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With some exceptions, brands haven't broadly embraced the immensely popular Ice Bucket Challenge craze, benefitting the ALS Association, and understandably so. You don't really want to be seen as profiting off a charity campaign. And also—well, this could happen.
Samsung, though, doesn't care. In the Ice Bucket Challenge, it saw yet another opportunity to slam Apple. And any opportunity like that, it does not pass up. The Samsung Galaxy S5, you see, is advertised as waterproof.
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