Safety spot doesn't make Volvo feel so safe

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

[The spot's been pulled from YouTube. We'll repost when it's available.] There's nearly 60 seconds of crash-test footage in this Volvo spot by Arnold (set to the 1812 Overture?! Turn it off!) which all builds to the revelation that the new XC60 with the "City Safety" braking system can stop by itself. Frankly, I was distracted by the vintage clips, where overly bright blue-and-white "Volvo" stickers were plastered (digitally, I presume) across many of the ruined cars.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in