For safe text, wrap your phone in a condom

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

This phone is wearing a condom to encourage teens to practice "safe text," which involves resisting the urge to send nude cell-phone pics of oneself all over creation. The work is by Serve Marketing and the United Way of Milwaukee, who previously teamed up on the memorable (non-)scratch-and-sniff diaper bus-shelter ad, warning teens about the olfactory downsides of parenthood. Milwaukee used to be famous for producing second-rate beer. Now, it's known for rampant teen pregnancy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in