Saatchi's hip-hop group has us scratching our heads

We’ve really been trying to get our head around this girl
hip-hop group assembled by the London office of Saatchi & Saatchi as part of the new GUM unit, which the agency
announced last week. (More specifically, the group was formed by Amos, formerly
of Culture Club, who has a stake in GUM.) According to the release (sorry, couldn’t find it on the Saatchi site), the new
unit “was designed to help clients achieve significant cut through with leading
edge young, urban consumers in the context of ever increasing media
fragmentation, the emergence of digital and wireless technologies and cynicism
towards traditional marketing.”