There's nothing worse than waiting for something to download on your phone, especially if you are a 14-year-old boy waiting for sexy models to appear in your Instagram feed.
BBDO Moscow and Russian telecom MTS collaborated to baffle the crap out of followers of popular Instagram bloggers Victoria Bonya, Alena Vodonaeva and Anna Sedokova. In one of the troll-iest social media plays ever, these attractive Insta-celebrities posted photos captioned with the following hashtags: #sexy #oiled #myself #six #hot #naked #pumpedup #guys #red #latex #ass #withanimals #cat #bear #horse #experimenting #crazy #positions #wow #amazing #ohmygod.
Except the photos never loaded. In fact, they were just images of the loading screen.
Comments and engagement went through the roof as horny teens, animal lovers and basement dwellers freaked out upon realizing the images weren't going to load at all. The models followed up by posting ads promoting MTS's new 4G service and apologizing for the false expectations.
What is unclear is how the users reacted to having their dreams shattered.
Agency: BBDO Russia
Creative Director: Nikolay Megvelidze
Creative Group Head, Director, Editor: Alexey Starodubov
Group Account Director: Vladlena Obukhova
Account Manager: Luiza Vasyutina
Head of TV Production: Boris Anisonyan
Producer: Valery Gorokhov
Celebrities Producer: Kristina Malberg
Managing Director: Ekaterina Komolova
Art Director, Composer: Alexander Lubavin
Digital Account Director: Elina Yaroslavskaya
Client: Mobile Telesystems
Director of Marketing Communications Department: Natalia Glagoleva
Head of Marketing Communications Department: Maria Yakovleva
Head of Marketing Communications Group: Yaroslav Smirnov
Marketing Communications Managers: Anastasia Terekhova, Valery Kopytin
Director of Photography: Alexander Polishuk
Producer: Maria Yakushina
Head of Production Group: Andrey Rubtsov