ABC News has suddenly caught on to the fact that Ikea store openings are wild and crazy, PR-generating events. They tracked down an 18-year-old college student who flew from Atlanta to Boston for an opening there. “I met a lot of people out there that I’ll probably stay friends with,” he says. “Now I’ve got a lifelong story of being able to say I camped out for two weeks at Ikea.” Next up: an exclusive on how people go nuts for Krispy Kremes.
—Posted by Tim Nudd