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With millennials eager to travel abroad and a wealth of language-learning options available, Rosetta Stone doesn't want to get lost in translation. So the company teamed with Energy BBDO and content platform Vice.com for a campaign that positions Rosetta's offerings as a way for young adults to connect, share experiences and broaden their understanding.
Rosetta's iconic yellow product boxes, airport kiosks and direct-response plays of the past are nowhere in sight. Instead, we're served aspirational branding work tagged "Create a smaller world."
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