Rob Zombie Does Another Ad, and Now He Gets to Kill Stuff

Saatchi spot for Amdro ant bait

Looks like Rob Zombie is a big fan of David Fincher's Seven. The musician turned director's second ad in 10 months—this one for Amdro ant bait—looks and feels like the creepy opening credits of the 1995 movie that served up the head of Gwyneth Paltrow. Lots of extreme close-ups, odd textures, scratchy lines and quick cuts. Zombie's last ad was for Reckitt-Benckiser's Woolite, a Euro RSCG client. This time, he's working for Saatchi & Saatchi. The focus of the new spot is a bald and dentally challenged guy—played by Ron Howard's brother, Clint—who manically pieces together a threatening note that reads, "You will die ants." It's most definitely a better brand marriage for Zombie than a detergent for fine washables. "Death Note" is Saatchi New York's first work for Amdro since winning its creative business last year.