Rob Gronkowski Channels Bon Jovi to Let You Know Your Madden Roster Is Only Halfway There

He's terrible, yet terribly entertaining

The first rule of karaoke is that if you're not really, really good, you'd better be really, really bad.

Anything between, and you're basically that Wall Street guy singing Coldplay on a Tuesday.

Rob Gronkowski clearly knows the rule, as he makes for a lovably terrible Jon Bon Jovi in Heat's new Madden Season video for EA.

This year's Madden Season campaign kicked off with Von Miller spoofing Justin Bieber. Today we get Patriots tight end Gronk serenading you in the full splendor of a Bon Jovi concert circa 1987. Oh sure, it's humiliating, but after his cut-off tank top last year, I think we all know Gronk is not a man encumbered by self-seriousness.

Check out the new video:


Agency: Heat

CCO / Executive Creative Director: Steve Stone
Creative Directors:  Anna Rowland, Warren Cockrel
ACD, Art Director: Nichole Geddes
ACD, Copywriter:  Mitch Gage
Director of Integrated Production: Joyce Chen
Producer:  Hannah Murray
General Manager – SF: Aaron Lang
Account Director:  JT Pierce
Account Supervisor: Julia Wu
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Business Affairs: Jenn Kennedy

Advertiser: Electronic Arts
Chief Marketing Officer: Chris Bruzzo
Vice President, Global Creative: Dana Marineau
Senior Director, Global Creative: Dustin Shekell
Senior Manager, Global Creative: Jessica English
Vice President, Marketing: Anthony Stevenson
Senior Director Product Marketing: Joshua Rabenovets
Product Manager: Jennica Pearson

Prod Company: Arts & Sciences
Director:  Matt Lenski
DP:  Darko Suvak
Managing Director: Mal Ward
Head of Production:  Christa Skotland
Line Producer:  Dina Oberley

Editorial:  No 6
Editor:  Graham Turner
Asst Editor:  Randy Baublis
Executive Producer:  Carr Shilling
Producer: Allison Dettelbach

VFX:  Electric Theatre Collective
VFX Supervisor, 2D Lead: John Price
2D flame artist:  Fefo De Souza
2D Assists: Soyoun Lee, Tommy Smith
After Effects: Matt Andrews
Colourist: Aubrey Woodiwiss
Managing Director:  Kate Hitchings
Executive Producer:  Louisa Cartwright
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Music: Beacon Street Studio
Composers: Andrew Feltenstein & John Nau
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Mixer: Rommel Molina
Senior Mix Producer: Kate Vadnais