Riding on empty

With New York’s transition from subway tokens to MetroCards complete, the Metropolitan Transportation Authority has devised seemingly endless ways to catch riders’ attention with its cards. But here’s one initiative that’s a little weird: A MetroCard purchased by one AdFreak commuter features the logos of Avis and the New York Yankees, with Avis’ “We try harder” line appearing on a baseball under its logo—along with the line, “Official rental car company of the New York Yankees.”